{CUTTHROAT BRANDING + MARKETING}

Sponsorship: NASCAR’s Modern Day Legend – Dale Earnhardt Jr and his #8 beast, the Budweiser Car

Project Description: We signed the young, up-and-coming NASCAR Busch Series driver Dale Earnhardt Jr. to his first NASCAR Winston Cup Series ride. Starting part time in 1999 and full time in 2000, he quickly began breaking records, including on-track merchandise sales. Next, just as quickly, he blasted on to become a true superstar in the… Continue reading Sponsorship: NASCAR’s Modern Day Legend – Dale Earnhardt Jr and his #8 beast, the Budweiser Car

Browning Ammunition: A Brand Product Launch for the Ages

Project Description: Winchester Ammunition, in an alliance with Browning Firearms developed a highly anticipated full line of ammunition for Browning’s entry into the ammunition segment. Cutthroat Branding + Marketing was brought in to spearhead the brand launch which included conceptual development, research, positioning, strategy, packaging, catalog, digital, advertising and more. Everything we’ve done is quite simply… Continue reading Browning Ammunition: A Brand Product Launch for the Ages