1985 - 2008
Vice President Geographic
Marketing, Field Media and
Contemporary Event Marketing,
Group Director Sports Marketing
and Bud Sports Productions.
2009 - 2014
Executive Vice President, CMO.
Marketing, Advertising, Media
Planning & Buying, Creative
Development, Online Marketing,
Public Relations, Social Media,
2014 - Present
Principal, Marketing + Branding.
Research, Strategy, Brand
Launch, Social & Sports Activation,
National Expansion &
Consumer Conversion,
It’s hard to call it “work” when you love what you do
as much as we do. But at the end of the day, we do also like
to get paid for it so, “work” it is…along with some fish tales
and documentations of our exploits in the almighty pursuit
of brand prowess.
In the wake of recent tragic public shootings, we developed the WRCR initiative to amplify awareness of responsible firearms ownership. While the Second Amendment provides the right to bear arms, Gander Mtn. felt obligated to own a commanding voice in ensuring that with that right comes responsibility. Keeping firearms out of the hands of the underaged, untrained and unauthorized is the goal. The program rolled out in every Gander Mountain store, website and social media leading to national and local media exposure.
Winchester Ammunition, in an alliance with Browning Firearms developed a highly anticipated full line of ammunition for Browning’s entry into the ammunition segment. Cutthroat Branding + Marketing was brought in to spearhead the brand launch which included conceptual development, research, positioning, strategy, packaging, catalog, digital, advertising and more. Everything we’ve done is quite simply “The Best There Is.”